According to an interview with co-authors Scott Thumma and Dave Travis, as viewed in the following link:
Mega Churches bring the message of the gospel and the truth of Christianity to a contemporary society. Mega churches have a strong appeal to the modern American people, not only thru the preaching sermons with modern examples, but by the music, style of ministry and mission activities of these large churches.
Scott Thumma and Dave Travis are the co-authors of the new book Beyond Megachurch Myths.
